DTC Cosmetics Brand Scaling
How a Cosmetics Brand Boosted AOV by 38% Using AI-Powered Shopify Automations
The Challenge
This cosmetics brand had traffic and loyal fans, but customers were only buying one item at a time. Their average order value (AOV) was too low, and repeat purchases weren’t consistent.
They wanted to scale, but running more ads without fixing the store’s fundamentals would just waste money.
Our Approach
We implemented AI-powered automations to maximize every transaction:
- ✅ Built AI product recommendations on product & cart pages (cross-sells + upsells).
- ✅ Designed pop-ups and smart bundles to encourage larger orders.
- ✅ Automated email flows in Klaviyo:
- Abandoned cart recovery
- Personalized upsells
- Repeat purchase flows
- ✅ Integrated a loyalty & rewards program to keep customers coming back.
The Results
In the first 4 months:
increase in AOV (customers now buying 2–3 products instead of 1)
+
0
%
repeat purchase rate
+
0
%
hours saved per month in manual customer support & emails
0
+
Client Feedback
(4.8/5)
"Shopipoint helped us unlock hidden revenue. The AI flows run 24/7 and our customers love the personalized offers.”
Aisha M.,
Cosmetics Founder
Get In Touch
Want to Unlock Extra Revenue with AI?
If your store has traffic but customers aren’t buying enough, we can help.
